The Challenge
High CAC and fragmented channel performance with unclear attribution.
Case Study Detail
Revolutionizing Operations: A Scalable Ecosystem for Optima B2B
How we integrated custom product logic with high-performance web architecture to eliminate delivery friction and improve outcomes.
Industry
Marketing
Tech Stack
Google Ads, Meta Ads, HubSpot
Timeline
MVP to long-term optimisation partnership
The 10-Year Edge
Using our decade of experience, we identified architecture and interoperability bottlenecks before implementation began.
The Solution
Implemented a full-funnel growth system with paid search, SEO, and lifecycle nurture.
Real-time workflow visibility
Automated stakeholder portals
Secure enterprise-ready data controls
Delivery Momentum
MVP in focused sprints
Continuous roadmap iterations
Security-first deployment cycles
The Tech Stack
We build custom systems with modern frameworks, resilient cloud infrastructure, and secure data architecture to support long-term scale.
React
Node.js
AWS
PostgreSQLThe ROI
39% CAC reduction
61% increase in SQL volume
3.4x ROAS
Trusted by Industry Leaders
We are the long-term technology partner for the UK's premier construction and property management firms.
CDC Group Ecosystem
CDC Construction (Infrastructure and Build)
CDC Property Management (Operational Tech)
CDC Development (Strategic Growth)
Specialized Design and Materials
Interior Studio Ltd (High-end Visuals)
Lomash Wood (Supply Chain and Logistics)
Product Studio Anchor
Built on Our Own Proven Technology
The success of our clients is powered by the same core engines that run our proprietary software.
BrickJourney: The gold standard for journey and logistics management.
HR Management Core: Enterprise-grade employee lifecycle tracking.
Property Management Suite: The unified portal for modern real estate.
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